Why vitamin C is crucial for your skincare routine
VVitamin C in skincare is legendary for a reason: it really works. Few ingredients are as deserving of a place in your highly competitive routine. Ready to say goodbye to uneven skin tone, rough texture, fine lines and wrinkles, acne scars and general dullness?! In fact, you can name just about any commonplace complexion concern and there’s a good chance that Vitamin C can tackle it. It’s game-changing. Plain and simple.
What is vitamin C?
In short, Vitamin C is a potent antioxidant that can neutralize free radicals. Need a refresher on antioxidants? These help to prevent and reduce damage to our cells from highly reactive molecules (free radicals) over time. In short, they help to keep our cells healthy and performing optimally. In the same way that consuming your five a day and eating antioxidant rich foods helps your body fight off free radicals, applying Vitamin C topically in the form of skincare can do the same for your skin. Dermatologists LOVE it with good reason...
THE SCIENCE(Y) BIT... How on earth can a vitamin brighten your skin?! Get ready to grab your lab
coats and pay attention. In simple terms, melanin production is responsible for your skin darkening with help from a specific enzyme called Tyrosinase (it’s this process that occurs when you get a tan). Vitamin C works to inhibit Tyrosinase working therefore, brightening the skin when applied. Due to its highly acidic nature, the skin is effectively triggered into ‘healing’ itself by accelerating the production of collagen and elastin. These naturally occurring protein fibres keep the skin plump and firm providing added benefits like reducing the first signs of premature aging. Mind. Blown!
THE NATURAL BIT... You’d be right in thinking of citrus fruits the first time you think of Vitamin C. Sorry to disappoint, but brighter, smoother skin isn’t simply down to drinking orange juice at breakfast or when we’re feeling under the weather (unfortunately). Besides, there’s a new natural Vitamin C super ingredient that everyone’s talking about...
Enter the kakadu plum
Never heard of it?! It has the impressive record of the highest recorded level of natural Vitamin C content of any plant in the WORLD. Let that sink in for a moment. that’s more than 100 times that of oranges and (you’ve guessed it) it’s packed into our Smart-Plant Pro Formula for the Kakadu & Cacay Vitamin Booster Brightening Serum.
At Plant Dpt. we LOVE tapping the untapped potential of nature, so it was a complete no brainer - surely you didn’t expect any less from us?! Our plant power optimised, milky formula delivers a triple dose of Vitamin C, natural retinol and ultra-hydrating squalane to shortcut your way to achieving that #GLOWing skin and repairing daily skin damage.
We know what you skincare addicts are thinking: Vitamin C is a super complex ingredient that doesn’t tend to play (that well) with others, especially retinol! Ordinarily you’d be right (gold star for you) but not in this innovative cocktail. Why? It’s all down to using natural versions of both ingredients.
Repeat after us: most irritation generally comes from synthetic ingredients! That makes it perfect for even the most sensitive skins and naturally, its vegan, fragrance, and cruelty free. If you’re super clued up on your skincare, you’ll know that even the best Vitamin C formulas can quickly oxidise and become pretty useless if exposed to sunlight.
The Kakadu & Cacay Vitamin Booster Brightening Serum is housed in an opaque glass bottle to minimise sun exposure to make sure the formula you part with your money for continues to be as epic from the first use to the last.
Naturally brighter, more radiant skin.
The general rule of thumb is it needs to be the closest ingredient to your skin. We would recommend applying to dry skin after your preferred morning cleansing routine to achieve maximum absorption and impact. What does this mean in practice? Those toners and essences you’ve been massaging on before starting your serums? Move them to your PM skincare session. Now that housekeeping is out of the way, apply an even layer of serum to face, neck, and décolletage.
If you’re new to Vitamin C, treat with caution. Like many ingredients that actually work, the trick is to start slowly with only a few drops and build up as your skin becomes accustomed to it. Allow to dry completely before applying any further skincare or makeup. A pure and not so simple ingredient - are we right?! Until next time, PLANT DPT.
Kakadu & Cacay
VITAMIN BOOSTER BRIGHTENING SERUM
30ml / 1.01fl. oz
High performance, milky serum loaded with super plants, delivers a triple dose of vitamin C, natural retinol and hydrating squalane, leaving skin bright, restored and protected. For sensitive skin.